Greg Stuart is a recognized thought-leader in digital media & advertising and was selected by Ad Age as one of “10 Who Made Their Mark” in ‘06

He is former CEO of the Interactive Advertising Bureau (IAB), trade group for the interactive media & marketing industry. He led the industry from $6 to $17 billion annually while growing IAB’s revenues +500% in 4 years. The IAB serves AOL, CNET, Google, Disney, Yahoo! & others.

Ad Age identified his book, “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,” as the “Number one of 10 books you should have read”.

He has more than two decades of experience in Internet media & advertising start-ups in addition to traditional advertising. He has served as head of Marketing/Biz Dev/Ad Sales at Cars.com, pushing them to #1 in the category within 6 mos post launch. He also served as VP of BD at Flycast Networks, when it IPO’d and then sold to CMGI. He’s been a Venture Partner, Interim CEO of 2 Ad Technology companies, launched Sony Online Venture’s The Station and built the first Interactive division at the world’s leading direct marketing agency, Wunderman (subsidiary of Young & Rubicam).

He served on the Board of Rapt, Inc., sold to Microsoft & Board of Allyes in China, sold to Focus Media. Plus volunteers to SEMPO, IAB Mexico, Mobile Marketing Association and anyone else that asks

Greg applauds entrepreneurs, serving on Advisory Boards of a dozen-plus venture-backed companies, Adify [Ad Networks], Anchor Intelligence [Search], Veoh [Video], Tremor Media [Video], Vizu [Research], Zumobi [Mobile], AdInfuse [Mobile], myYearbook [Social Ntk] among others.

He is also a member of the National Speakers Association speaking around the world on Internet Marketing and failings of Advertising

Greg has a BA in Economics from University of Washington and completed Wharton’s intense Advanced Management Program. He lives happily in Bridgehampton, NY with his wife Pamela, twin daughters and son.